Webinar • July 9, 2024 • 11:00 am – 12:00 pm PT

Unlocking Profitable Purpose: Integrating Social Impact Initiatives into your Marketing Strategy

Presented by:
Sam Fallon
Hawk & Heron Marketing

Beyond social impact initiatives as a force for good, they can be a key component to a company doing well. This “doing well by doing good” approach is likely familiar to those in the social impact space, but how exactly do we tie the two goals together?

In this webinar, we’ll break down the essential metrics that connect social impact initiatives to revenue, empowering impact advocates to position their work as supporting the business objectives already in place.

Attendees will walk away with:

  • An understanding of the core KPIs that bridge the gap between purpose and marketing performance
  • Tangible tools for quantifying the business impact of purpose-driven campaigns
  • A new approach to shift internal narratives around social impact from cost centers to revenue drivers
  • Real-world examples and the latest research findings to inspire your own efforts

Learn how to formulate a compelling business case around blending purpose into your promotions, using the language that matters most to your marketing, sales, business development, or finance stakeholders.

Sam Fallon

Sam Fallon is the founder of Hawk & Heron Marketing, a consultancy that guides brands in seamlessly integrating social impact into their overall business strategy. With a specialized focus on sustainability and environmental impact, she helps companies craft authentic marketing campaigns that resonate with conscious consumers to deliver meaningful impact for both people and planet – and the bottom line.

Sam has spent her career at the intersection of business and social impact, leading marketing teams across renewable energy, environmental conservation, and non-profit media landscapes. She earned her MBA from University of Maryland’s Robert H. Smith School of Business and her BA in Writing & Rhetoric from Hobart and William Smith Colleges.

The Virtual Event for Corporate Social Impact Leaders | September 18-19

Before You Go...

Get the Newsletter the Experts Read

The Social Impact Examiner newsletter is your weekly guide to how companies use their people, products, and capital for good.

We'll never share your personal information with third party vendors.

“I love reading the newsletter every Monday. I find it super informative and it gives me exposure to what other companies are doing so that I feel informed about the market as a benchmark for our programs.”
Corey Hatcher
Corey Hatcher
​People Experience and Social Impact Strategist, UserTesting